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BAMA, British Aerosol Manufacturers' Association

Supporting Industry Skills Development Through Digital Learning

Client Overview

The British Aerosol Manufacturers' Association (BAMA) is the UK's trade association representing manufacturers, fillers, suppliers, and stakeholders within the aerosol industry. As a non-profit organisation, BAMA plays a critical role in supporting skills development, promoting best practice, and sharing industry knowledge across its membership.

Education and training are central to BAMA's mission — ensuring that industry professionals have access to the knowledge required to operate safely, efficiently, and in line with evolving standards.

The Challenge

BAMA identified the need to deliver structured training to its membership in a way that was accessible, consistent, and scalable.

Key challenges included:

Short, foundational courses were difficult to deliver consistently in person
Members were geographically dispersed across the UK
Scheduling and travel created barriers to attendance
Training content needed to be standardised and repeatable
Members required formal recognition of learning through certification

BAMA also recognised the importance of creating a learning pathway — starting with foundational knowledge and progressing to more advanced, skills-based training over time. To meet these needs, BAMA required a digital learning management system that could support both current and future training ambitions.

The Solution

BAMA partnered with Continuum Learn to implement a tailored LMS solution designed specifically for trade associations and membership-based organisations.

Deliver Structured Learning Pathways

  • Level 1 introductory video-based courses
  • Certificates of completion issued upon successful course completion
  • Level 2 skills-based courses for deeper industry knowledge
  • Clear progression routes for learners

Enable Self-Paced Member Learning

Members can:

  • Access training at a time that suits them
  • Learn at their own pace
  • Return to content as needed
  • Maintain a personal record of course progress and achievements

This approach removed barriers associated with location, scheduling, and availability, while improving engagement and completion rates.

Enhancing Learning Through Digital Content

To further support learning outcomes, Continuum Learn worked with BAMA to develop 3D animated content and supporting digital assets. These visual learning tools help:

  • Simplify complex aerosol manufacturing concepts
  • Improve learner understanding and retention
  • Create engaging, modern training experiences

By combining video learning with animated explanations, BAMA was able to elevate the quality and clarity of its training materials.

A Platform That Grows With the Industry

Continuum Learn is not only a training platform for BAMA — it is a digital transformation tool.

In addition to learning delivery, the LMS is now used to host:

  • Industry newsletters
  • Fact sheets and guidance documents
  • Compliance materials
  • Ongoing knowledge resources

This has created a single, trusted digital knowledge hub for the aerosol manufacturing industry. As BAMA continues to expand its educational offering, higher-level training materials and advanced courses are being added to support long-term industry development.

The Results

Multi-level Structured training programmes
3D Content Animated learning materials
Self-Paced Flexible member learning
1 Platform Central knowledge hub

Pricing & Value for a Non-Profit Association

As a non-profit trade association, affordability and value were critical considerations. Continuum Learn's cost-effective, per-user pricing model ensures:

Accessible learning for members
Predictable costs for the association
No enterprise-level financial barriers
Sustainable long-term growth

This approach aligns with BAMA's mission to support and grow the industry through education and knowledge sharing.

The Outcome

Continuum Learn has become a key enabler of BAMA's education strategy, supporting skills development, industry standards, and knowledge sharing across the UK aerosol manufacturing sector.

By combining:

  • Structured training
  • Enhanced digital content
  • A central knowledge platform

The LMS continues to strengthen BAMA's role as a trusted industry authority.

Key Takeaway

Continuum Learn empowers trade associations like BAMA to deliver meaningful, scalable education — without enterprise complexity or cost.

Through flexible learning delivery, rich digital content, and accessible pricing, the platform supports long-term industry growth and knowledge advancement.

Ready to transform your learning delivery?

See how Continuum Learn can help your organisation achieve similar results.